Every once in awhile, in my Internet "travels", I find products that are (unfortunately) overpriced, but very clearly for people who are absolutely silly for their dogs. Mind you, I'm not using "silly" as a derogatory term; I know very well that I'm totally silly for Elka. It is her job to be the best dog (really, I believe that every dog is, at some time, for their person.) and she performs very well. Sometimes better than others, but I'd be lying if I didn't take some of the blame.
I think these things are pretty nifty, if prohibitively priced.