If you are shaping a behavior, you reward it when you see it, and put a name to the cue.
If you are eradicating a behavior, you can treat it as though you're shaping it. Name it when it happens, and put it on cue. Eventually, said behavior will be offered, or performed on cue, and not at other times.
It might sound kind of weird. I thought so. But it can work!
Want to learn how?